Youth Social Media Advocates

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100% Completed

Location

Online

Beneficiaries

Trained and Engaged 25 Young People 10,000 Twitter users Engaged in the Campaigns

Donors

Self-Funded

Partners

Education as Vaccine

Youth Social Media Advocates

Introduction:
Child rights violations, such as child marriage, limited access to education for girls, and lack of support for adolescent mothers, continue to plague many parts of Nigeria, including Kano state. In an effort to address these issues, a program was implemented to increase awareness and advocacy for the Child Rights Act (2003) [Child Protection Bill 2018] in Kano state, using social media advocacy to educate policy stakeholders on the benefits of signing and domesticating the Act. The program trained and engaged 25 young people working with eight local organizations in Kano state, Nigeria, in a Twitter storm, aimed at educating online communities of policy stakeholders in Kano state on the benefits of signing and domesticating the Child Rights Act (2003) [Child Protection Bill 2018] in the state.
Project Activities:
The program engaged 25 young people working with eight local organizations in Kano state. The participants were trained in social media advocacy, specifically using Twitter. The training involved the use of hashtags, Twitter handles, and how to reach a wider audience. After the training, the participants were engaged in a Twitter storm, which involved a coordinated effort to tweet about the benefits of signing and domesticating the Child Rights Act (2003) [Child Protection Bill 2018] in Kano state. The participants engaged in online communities of policy stakeholders in Kano state, educating them on the benefits of signing and domesticating the Act.

Project Output:
The program had significant output in terms of social media engagement, media coverage, and advocacy. The Twitter storm reached over 6,652,078 million persons on Twitter in one day. The participants engaged over 10,000 Twitter users in Kano state, who retweeted and liked their tweets. The Twitter storm generated over 30,000 tweets, with the hashtag #SignTheChildProtectionBill trending in Kano state for 24 hours. The program also generated media coverage, with several media outlets reporting on the Twitter storm and the need to sign and domesticate the Child Rights Act (2003) [Child Protection Bill 2018] in Kano state.

Project Impact:
The program had a significant impact on policy stakeholders in Kano state. The Twitter storm generated widespread awareness and advocacy for the Child Rights Act (2003) [Child Protection Bill 2018]. The program increased advocacy and pressure on the state government to sign and domesticate the Act. The program also increased awareness and advocacy for the rights of girls and adolescent mothers in Kano state. The program contributed to the ongoing campaign to criminalize child marriage, promote education for girls, and provide a robust support system for adolescent mothers who are already pregnant or have at least one child.
The program's impact was felt beyond Kano state, as other states in Nigeria were inspired to replicate the program's approach to social media advocacy. The success of the program demonstrates the potential for young people to effect change through social media advocacy, even in challenging environments like Kano state. The program's impact reinforces the need for continued efforts to promote and protect child rights in Nigeria.

The program's approach to social media advocacy, specifically using Twitter, proved to be an effective strategy in promoting awareness and advocacy for child rights in Kano state. The program's impact was significant in terms of social media engagement, media coverage, and advocacy. The program not only contributed to increased advocacy for the Child Rights Act (2003) [Child Protection Bill 2018] but also increased awareness and advocacy for the rights of girls and adolescent mothers in Kano state. The success of the program reinforces the importance of young people's involvement in promoting and protecting child rights in Nigeria and beyond.